Imagine we would approach cycling the same way we would approach many strategic business projects:
- Decide where you want to go.
- Analyze and debate the *perfect* steering angle and departure speed to get there.
- Prepare the bike once, then launch the bike.
How quickly would you fall on your face? I’d say within 10 seconds.
To ride a bike, you need to *steer continuously*. Start riding, sense the balance, then steer and course-correct. It is the only way to reach a destination.
It is no different in business.
We can’t plan & predict our way into…
… gaining market share.
… becoming the #1 app in the app store.
… changing the culture of an organization.
To achieve those outcomes, we should apply the same principles as with biking:
- Continuous Steering over Planning
- Start by starting
- Sense and respond
- Try, fail, learn
- Progress over Perfection
If you’re curious about how to put this into practice, take a look at these earlier posts:
Jeff Bezos’ advice on decision-making will help you accelerate and reduce costs
Change Your Organization Through Experimentation
Here is what we’ve learned about experimentation at The Ready, after helping almost a hundred clients adopt a more…
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